Many commentators wonder about rum’s capacity to survive it’s hour in the sun. A lot could be said about the market trends and the rumhouses strategies to confirm their strides toward global expansion. Those strategies are largely embedded in their branding, surfing on the one hand on the historical image of rum, rooted in piracy and…
Category: Rum Houses and brands
I grew up in the heart of Guadeloupe and Martinique’s terroir, the lands of rhum agricole. Being exposed to brands originating from elsewhere helped me appreciate this heritage.
This is an opportunity to go back on the history and geography of Rum worldwide.
The First Rumantic
Before anything JM speaks of tradition. If you were lucky enough to be raised, like I was, on the shores of Martinique, that is one association that is by no means artificial…